The growing use of
the Internet and its many applications has given small businesses
everywhere an unprecedented opportunity for growth and the means to
compete with big businesses. With the Internet, small businesses have
a platform through which to advertise their products and services to
a wide range of customers at a much faster rate and at a lower cost
than traditional advertising practices. It also allows fast and
almost instantaneous interaction between buyers and sellers.
Through the
Internet, small companies can conduct
business 24/7 and be part of a global network that can help
spread word about their business. Selling, buying, trading, and
advertising through the Internet are also more cost efficient than
when done physically. Likewise, the Internet allows businesses to be
operated from homes or a small space, and with minimal staffing --
conditions which are perfect for small business capitals.
Any small business
owner who understands the benefits of the Internet and has knowledge
of Internet business practices can thus, fully, maximize the
potential of his business. One of the most critical aspects of
operations, however, is maintaining a reliable Internet service. Any
amount of Internet downtime can prove costly through lost sales and
opportunities. This makes an investment in Internet and computer
maintenance and support not only beneficial but necessary for small
business operators.
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